Creative Director ✦ Visual Storyteller

Brands withpresence.

I shape memorable identities, illustration, and campaigns into one clear visual world.

Start a project Discover my practice

01Strategy · Creativity · Purpose

Brand identity

Art direction

Illustration

Selected results

Proof

15+
Years of experience
300+
Creative assets delivered
+50%
Social engagement
+40%
Campaign ROI
40%
Store sales lift

The store-sales lift came from an illustrated Berlin landmarks collection.

About

A practice built across borders

Creative Director with 15+ years of experience in brand identity, packaging, and illustration. Founder of Grovix Studio, leading a team of 10+ creatives for clients across the USA, Europe, the Gulf, Malaysia, and China.

Illustration is at the core of my practice. I have created hand-drawn and vector series for brands in Germany and Switzerland, including an illustrated Berlin landmarks collection that drove a 40% increase in store sales.

I build brands for global markets, combining visual identity, packaging, and campaigns into one consistent system that works across borders and platforms.

Education: BFA in Graphic Communication, Alexandria University
Previously: Marketing Specialist in Riyadh, Saudi Arabia (2019–2024), focused on social media growth and paid campaign strategy.

Practice

Identity, image, and the systems around them

Illustration
Hand-drawn and vector series for brands in Germany and Switzerland, including an illustrated Berlin landmarks collection.
Brand systems
Visual identity, packaging, and campaigns combined into one system that works across borders and platforms.
Beyond design
Websites, mobile apps, and custom systems, built with a team of 10+ creatives and developers.

Let's talk

Tools